Online Recruiting is the Most Cost Effective Form of Recruiting

With an online search campaign, you can recruit people for a fraction of the cost of traditional advertising. Why? Because you only pay for people who respond and not the rest of the world.

Consider this:

  • # of Ads Shown
  • Website Visitors
  • Cost
  • Cost Per Visitor
Search Engine
  • 10,000 searches
  • 150
  • $997.00
  • $6.65
  • 100,000 listeners
  • 20
  • $3,500.00
  • $175.00
  • 100,000 readers
  • 15
  • $3,000.00
  • $200.00
Direct Mail
  • 2,000 pieces
  • 10
  • $4,000.00
  • $400.00

With search, you’re literally paying pennies on the dollar to get the same results!

TV, Radio, Print & Direct Mail are Expensive & Less Effective

Traditional media is in a panic over the Internet. Traditional media is expensive and inefficient at bringing in new patients. They target the entire population, trying to find that 1 in 1000 who are interested. The problem is that you pay for everyone, whether they are interested or not. With search, you only pay for the 1 in 1000 – the other 999 are free!

Search is the only media where you pay for actual interest only – people who saw your message, read it, decided to visit your website and then came in to your website. Those who read your ad but did not come in cost you nothing.

What would you rather pay for – hundreds of thousands of people who ignore your ad, or a small handful of people who are interested?