Participants are Searching. Will They Find You?

Getting started with is a very simple process. Simply review the information below, complete the short application, and we take care of the rest.

A team member will contact you within one business day of applying for your account to answer any questions and help you complete any information you may not have readily available for the form below.

Cost Structure:

Campaign Research and Development.

This process includes:

  • Reviewing your existing web page, competing web pages and then developing keywords relevant to your trial, study or practice;
  • Conducting keyword research for main and variant terms;
  • Identifying common terms, layman’s terms and medical terms relevant to the recruiting;
  • Development of keyword campaign structure;
  • Drafting of ad copy to be shown in Google & Yahoo;
  • Preparation of materials for review by you;
  • Opening of dedicated accounts and uploading content to the search engines.

Monthly Campaign Management & Lead Generation

The monthly campaign management includes:

  • Choose a program that fits your specific budget
  • Real time tracking and optimization of the campaign to attract visitors with a higher propensity to respond to your offer
  • Elimination of portions of campaign that are not attracting interested participants
  • Identifying additional search terms being used by website visitors
  • Reporting on site visitors and inquiries (remember: only you have access to client data; we track anonymous visitors and receive no identifiable information)
  • Conference call with your team member(s) to discuss your changing goals and any modifications we may need to make with the campaign

Term and Payment Terms:

This program has a minimum period of 90 days, and can be cancelled at any time thereafter on 30 days prior written notice. Fees are due upon the commencement of the month, including budget for site visitors. Any unused visits will be carried forward to the following month.

Apply Now:

    Organization Information:

    Organization Name:

    Primary Contact Name:







    Phone Ext:




    Your Current Website URL (or enter "none" if you do not have a web page for the study)



    Campaign Information:

    The campaigns are based on the target number of visitors each month. How many visitors would you like to budget for?


    Please provide us with details about your trial or study:
    (We will follow up with you for additional information)


    List Your Target Geographies:
    (We will help you refine this during the campaign development)


    Please Provide Us with 10 Keywords that Describe Your Program.
    (Don't worry - we can change these later - these are just for informational purposes for our account team.)


    Payment Information:

    Credit Card Type:

    Account Number:

    Expiration Month:

    Expiration Year:

    CID (3 or 4 digits):

    Name on Credit Card:


    Billing Address:






    Services Provided. By this Agreement, Client contracts Patient Recruitment Online, a business unit of The Direct Response Group, LLC ("PRO"), to provide lead generation for its clinical trials and/or patient recruitment studies. This includes promoting the Client in major search engines, subject to editorial guidelines and pricing constraints, with listings provided at the sole discretion of the respective search engine. PRO shall use its best efforts to deliver qualified traffic to Client for its recruitment efforts.

    Access to Data; Implementation Requirement. Client will provide data, as reasonably required by PRO, in order to optimize the success of the campaign and performance of each bid phrase. At no time will Client be required to give PRO any personally identifiable information of any of Client's applicants or Companies or any other information that would violate Client's privacy policy. Client shall implement PRO's tracking system promptly after the execution of this Agreement, during the setup phase of the campaign, and shall remove the same upon termination of services. Failure to remove tracking shall constitute full continued use of services under this Agreement, subject to fees specified below.

    Fees, Costs, Program Duration. The fees are based on the pricing plan chosen by the Client. There is a 90 day minimum commitment, after which Client may terminate at any time on 30 days prior written notice. Pricing plans include a maximum number of visitors to the site. If Client receives fewer than allocated in that tier, then that allocation will carry forward for use in the next month as surplus on top of that next month's allocation. If unused in that following month or the campaign is terminated, that visitor allocation will not be delivered.

    Payment Information. Payment is due at the commencement of the month via credit card held on file with PRO. If the campaign launches mid-month, the initial month shall be pro-rated to the date this Agreement is executed by both parties.

    Term and Termination. This Agreement will commence upon the Effective Date and continue for a period of one (1) year unless otherwise terminated in accordance herewith (the "Initial Term"), and shall renew automatically on the same terms annually unless terminated in writing by either party not less than 20 business days prior to such renewal. In the event of termination for any reason, Client shall remain liable for all undisputed fees accrued and owing through the Initial Term, and no refund shall be given for account set up fees.

    Immediate Termination. Either Party may immediately terminate this Agreement if the other Party becomes insolvent, or subject to a bankruptcy proceeding (which, if involuntary, is not discharged within 60 days), or suffers appointment of a receiver for any material portion of its assets or business, or of a conservator or liquidating agent, or makes an assignment for the benefit of creditors; and if either Party is directed to terminate this Agreement by any federal or state regulatory body or any self-regulatory organization that has jurisdiction over such Party.

    Termination Upon Notice. Either Party may terminate this Agreement upon notice if the other Party materially defaults in the performance of any of its obligations hereunder and if any such default is not corrected within thirty (30) days after notice in writing, then the non-defaulting Party, at its option, may, in addition to any other remedies it may have, thereupon terminate this Agreement by giving written notice of termination to the defaulting Party. Additionally client may issue a request to terminate (effective thirty days thereafter) at any time after the 90 day trial.

    Indemnification from third-party claims. Client agrees to defend, indemnify, and hold harmless PRO, its parent, subsidiaries and affiliated companies and their respective officers, directors, shareholders, agents, and employees from and against all Claims resulting from a third-Party action arising out of: (i) a claim that information, software or other technology underlying the Client's website, campaign and/or data as provided by Client infringes or otherwise violates a copyright, trademark, trade secret, patent or other proprietary right of any person or organization; (ii) the products and services of Client promoted under this Agreement; (iii) the use of Marks by PRO in accordance with the terms and conditions of this Agreement; or (iv) any other breach by Client of its representations, warranties and agreements hereunder.

    Limitation of Liability. Under no circumstances shall PRO be liable to any party for any loss that may occur due to (a) any loss of web site traffic, (b) loss of potential or actual sales or profits, (c) access delays, access interruptions to your website, or any other interruption of business and (d) fraudulent clicks on search engine results by third parties. There are no guarantees of specific results from your marketing efforts. Whether your site is selected by the search engines, social media sites or other sites for listing or inclusion at any particular rank in the search engines is beyond any third party control and is solely at the discretion of the respective website owner. Neither Party shall be liable for any indirect, special, incidental, consequential, punitive or exemplary damages of any kind (including lost profits) arising from or relating in any way to this agreement or the related announcement(s) regardless of the form of action whether in contract, tort (including negligence), or otherwise, even if such party has been advised of the possibility of such damages. In no event shall a party's maximum liability for direct damages exceed the management fees paid to PRO under this agreement for the month which is the subject of any claim. Because some states do not allow the exclusion or limitation of liability for consequential or incidental damages, in such states, our liability is limited to the extent permitted by law.

    No circumvention or solicitation. Client agrees that it shall not solicit or recruit, either directly or through any third party, as an employee, consultant or otherwise, any employee, consultant or contractor of PRO during the duration of this Agreement and for twenty-four (24) months thereafter, either directly or indirectly through a third party.

    Representation of Capacity. Each Party hereby represents and warrants to the other Party that: (a) it is an organization duly incorporated, validly existing and in good standing under the jurisdiction of its organization, and has all requisite corporate power and authority to execute, deliver and perform its obligations under this Agreement; (b) it shall comply with all laws and regulations applicable to the performance of its obligations under this Agreement; (c) it has the full right, power and authority to enter into this Agreement and, that by entering into this Agreement, no breach of or default under any agreement or instrument to which it is a Party shall occur.


    • Modifications: this Agreement may only be modified in a writing signed by both parties.
    • No partnership or joint venture: Nothing contained in this Agreement shall be construed as creating any partnership, joint venture, enterprise or other form relationship between the parties other than that of internet advertising agency.
    • Waiver: Any waiver of the provisions of this Agreement or of a Party's rights or remedies under this Agreement must be in writing and signed by the waiving Party to be effective. The waiver by a Party of a breach of any provision hereof be taken or held to be a waiver of the provision itself. Failure of either Party to require performance of any provision hereof shall not affect the full right to require such performance at any time thereafter; nor shall.
    • Enforceability: In the event that any provision of this Agreement shall be unenforceable or invalid under any applicable law or be so held by applicable court decision, such unenforceability shall not render this Agreement unenforceable or invalid as a whole.
    • This document contains the entire agreement of the parties. No other agreement, statement, or promise made on or before the effective date of this agreement will be binding on the parties.
    • Assignment: This Agreement may not be assigned, transferred or shared by Client to any other person, firm or corporation, nor shall it be applied or transferred to any website other than the website specified herein, without the express approval in writing of PRO. Such consent to assignment may be withheld by PRO in its sole discretion, for any reason or no reason whatsoever.
    • Force Majeure. Neither Party shall be liable for failure to perform any of its obligations under this Agreement except the obligation to pay money, during any period in which such performance is delayed by anything beyond the control of the Party such as, but not limited to: (i) war, terrorism, civil commotion and riots, fires, flood, strikes, failure of communications facilities, or work stoppage; (ii) requirements or acts of any governmental authority or Client or subdivision thereof; or (iii) acts of God; provided, however, that such Party shall notify the other promptly of the delay and shall use its best efforts to resume performance as soon as reasonably possible.
    • Governing Law and Forum. This Agreement, the parties' rights and obligations and all actions contemplated by this Agreement shall be governed by the laws of the United States of America and the State of New York, as if the Agreement was a contract wholly entered into and wholly performed within the State of New York.
    • Headings. The section and section headings used in this Agreement are for reference and convenience only and shall not enter into the interpretation hereof.
    • Survival. The provisions of this Agreement which by their sense and context are meant to survive expiration or sooner termination of the Agreement shall so survive
    • Notices. Notices under this Agreement shall be delivered by sending Party in writing either via (i) express overnight carrier, or (ii) by the United States Postal Service, addressed to the other party as set forth above. Such notices shall be deemed effective either (i) one business day after it is delivered by an express overnight carrier, charges prepaid, or (ii) three business days after such notice is delivered to the United States Postal Service, postage prepaid, by registered or certified mail, return receipt requested. - Terms of service subject to change. These terms of service are subject to change at any time by PRO. Any changes shall be posted to this page, which shall be deemed sufficient notice to you and all such changes shall take effect within 7 days of such posting.

      Revised: 2/18/2015


    Please check this box to agree to use our service, including the above terms of service.