We cover analyzing the needs, the website, and pulling that information into the development & optimization of the Google Adwords and Facebook campaigns.
Finally, we circle back to review an approach I recommend that helps ensure maximum results by tuning every step of the process, from attracting visitors to completed lead form submissions.
PDF File: Download Week 4 Checklist
Total Video Time: Approximately 52 minutes
Part 4.1 – Preliminary Analysis
Video Length: 4:44
Part 4.2 – Website Checklist
Video Length: 8:09
Part 4.3 – Google AdWords Launch Checklist
Video Length: 9:50
Part 4.4 – Google AdWords Optimization Checklist
Video Length: 6:16
Part 4.5 – Facebook Campaign Creation
Video Length: 4:30
Part 4.6 – Facebook Campaign Optimization
Video Length: 7:33
Part 4.7 – Final Thoughts
Reminder: We will have the Q&A call on Thursday, and will then have another bonus Q&A call in a few weeks. Once you have had a chance to digest the material and implement some of what we have taught, we will then let you come back with questions specific to any challenges or issues you may face.
Again, thank you for participating in our course – it was our pleasure to work with you!
Video Length: 10:15
Week 4 – Q&A Call