If you could double your results by either (1) spending double the budget, or (2) improving the web page to convert better, which would you choose?
In these videos we look at the web page, and exactly what you need to do in order to get better results from the same media spend.
Total Course Videos for Week: Approximately 56 minutes
Video 1.1: Why Engagement Matters
We then jump into the topic of why engagement matters. We look at the impact that the web page has on your success and set the groundwork for subsequent videos.
Video Length: 06:55
Video 1.2: Get Attention on the Web Page
The average visitor to your website will spend a mere 3-6 seconds deciding if they want to stay on your web page or click the back button to return to Google, Bing, Yahoo or Facebook.
This means you have 3 seconds to catch their attention and convince them they should stay on your page and read.
In this video we discuss what goes into capturing their attention and ways to get them to engage.
Video Length: 19:20
Video 1.3: Engaging with Strong Content to Get a Response
This video gets into the content of the page, the thought process of someone visiting your page, and how to engage them with compelling content.
At this point, we are focused on the “content” – the words and images that will eventually make up your web page. In the next video we focus on laying out the page in a way that engages them and gets them to take action.
Video Length: 11:46
Video 1.4: Layout of the Web Page
We look at examples of the bad, identify what to avoid, and focus on what to do “right” to increase user engagement and, ultimately, your results.
Video Length: 19:07
Q&A Session Week 1
(Audio Starts at approximately 8 seconds into video)